September 25, 2007

Canada Post to Kick off the CMA luncheon series on Tuesday, September 25th, 2007

The Ottawa Chapter of the CMA is please to announce that Laurene Cihosky, Senior Vice-President, Direct Marketing Advertising & Publishing Business at Canada Post, will be our first speaker of the 2007-2008 luncheon series.

An industry expert in direct mail and integrated direct  marketing work, Ms. Cihosky joined Canada Post after working as Vice  President, General Manager, and Vice President, Client Services the Blitz  Direct Data & Promotion. Her previous roles included Vice President at  Vickers & Benson Direct, and Group Account Director at MacLaren McCann  Direct. With this  deep marketing expertise to draw on, Ms. Cihosky will be sharing her  insight into what we need to do to thrive in the new marketing  paradigm.  Her talk will address the state of Direct  Mail in Canada today, the impact technology has had, and  how  the shift in consumer dynamics is driving new trends and changing the  landscape.

Download the presentation "The Future of Direct Mail...Cause for Concern?" .

When: Tuesday, September 25, 2007 11:45 a.m. to 2:15 p.m.

Where: The Hampton Inn Conference Centre, 200 Coventry Road, Ottawa, ON K1K 4S3

Cost: $ 35.00 for CMA members, $ 45.00 for non-members

Download the registration form now.

Your registration includes lunch, coffee, dessert, and a great opportunity
to network with many other local marketing professionals.