The Six Sins of Greenwashing
Scott McDougall

The Six Sins of Greenwashing report continues to receive widespread media attention, having recently been featured on CNBC TV, CBS, Business Week TV, NPR, The New York Times, The Economist, NewsWeek, Fast Company and Marketing News among many others.

These days, the marketplace is cluttered with products making green claims: “eco-this, green-that, environmentally-friendly”, many of which are misleading or false (this is called greenwashing).  In an effort to describe, understand, and quantify the growth of greenwashing, TerraChoice Environmental Marketing Inc. conducted a research study of six category-leading “big box” stores. Based on the results of the study, which found that greenwashing is pervasive, six patterns were identified, now recognized as the “Six Sins of Greenwashing”.

Scott McDougall is the President and Chief Executive Officer of TerraChoice, North America’s premiere environmental marketing firm.

TerraChoice helps environmental leaders win market share, and thereby helps move the world toward sustainability.

When: Tuesday, April 29, 2008 from 11:45 a.m. to 2:15 p.m.
Where: Hampton Inn and Conference Centre, 100 Coventry Road, Ottawa ON
Cost: $ 35.00 for CMA members, $ 50.00 for non-members
Plenty of free parking (Includes lunch, coffee, dessert, and a great opportunity to network with many other local marketing professionals.)

Presented by Canadian Marketing Association – Ottawa Chapter.  The CMA hosts monthly networking and educational luncheons and seminars throughout the year.  The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.

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