What are the issues:

• On the government's radar screen that will impact the way you do business?
• Keeping marketers awake at night?

Founded in 1967, the CMA represents the integration and convergence of all marketing disciplines, channels and technologies. It is the largest marketing association, embracing Canada's major business sectors and is the marketing community's leading advocate on the key public policy issues affecting both consumer and B2B marketers; the principal provider of knowledge, marketing intelligence and professional development opportunities for marketers; and catalyst for networking and business opportunities. The CMA's 800 corporate members include Canada's major financial institutions, insurance companies, publishers, retailers, relationship marketers, agencies and charitable organizations, and those engaged in e-business and Internet marketing.

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JOHN GUSTAVSON
PRESIDENT AND CHIEF EXECUTIVE OFFICER
CANADIAN MARKETING ASSOCIATION

John Gustavson has served as President and Chief Executive Officer of Canada's largest marketing association since 1990. Following a period of private law practice, Mr. Gustavson served as Executive Assistant to the Ontario Minister of Consumer and Commercial Relations and the Minister of Industry and Tourism. He continued his government service on a part-time basis as Chairman of a government appeal board.

Subsequently, Mr. Gustavson's career has concentrated on public issues management, communications and association administration with both major national trade associations and private sector corporations. Since 1990, Mr. Gustavson has held the position of President and Chief Executive Officer of the Canadian Marketing Association. He is responsible for developing the strategic direction of the Association, as well as directing and managing its affairs.

Founded in 1967, the Canadian Marketing Association represents the integration and convergence of all marketing disciplines, channels and technologies. Its 800 corporate members include Canada's major financial institutions, insurance companies, publishers, retailers, relationship marketers, agencies and charitable organizations, and those engaged in e-business and Internet marketing.

Mr. Gustavson is a past-Chair of the Canadian Society of Association Executives and a past member of the Board of Directors of Advertising Standards Canada. In 2005, Mr. Gustavson was named the top association executive in Canada by the Canadian Society of Association Executives, an award given only 16 times in the 51 year history of CSAE. As well, he participates in several industry and professional associations and is the author of articles on public issues management for corporations and competition law for association management.

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