The CMA Ottawa Chapter Presents...

e-Marketing: Managing the Love-Hate Relationship

What's the first thing you do when you log on to your computer? Exactly. Love it or hate it, email is mainstream. As a key part of today's marketing mix, how can marketers like you be sure you're sending emails people love to receive? Find out during what promises to be an engaging and interactive session with e-marketing expert, Carolyn Gardner, of cardcommunications. By exploring our love/hate relationship with the inbox, Carolyn will reveal what's hot and what's not. You'll also walk away with tips on how to get your message delivered in this age of crowded inboxes, email filters, image blockers and Spam. Don't miss what promises to be an exciting and inspirational session!

Carolyn Gardner, founder and president of cardcommunications, works closely with clients seeking innovative e-marketing initiatives. As editor and chief contributor to "Expresso", cardcommunications' monthly e-bulletin, Carolyn regularly shares her e-marketing insight with others. Frequent blog postings and the quarterly release of email marketing trend reports published by cardcommunications further demonstrate her industry expertise. In addition to being a popular speaker in the e-space, the views and experiences of Carolyn are regularly featured in publications like ClickZ, Marketing Magazine, AIMS Canada , DM News and PR Canada.

Time: Tuesday February 27, 2007 from 11:45 a.m. to 2:15 p.m.

Where: Capone's East Banquet Hall - 831 Industrial Avenue, Ottawa Ontario

Cost: $ 35.00 for CMA members, $ 45.00 for non-members

Plenty of free parking (Includes lunch, coffee, dessert, and a great opportunity to network with many other local marketing professionals.)

Presented by Canadian Marketing Association - Ottawa Chapter. The CMA hosts monthly networking and educational luncheons and seminars throughout the year. The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.

Register now by filling in the attached form.

Download Carolyn's presentation here.