"Leveraging Social Media to Address Business and Communication Goals" by Andrew Milne, Founder & Partner at BV02 Inc.

Social Media is the buzz term that hangs on the lips of most Marketing and Communication personnel. Facebook, LinkedIn, Twitter and YouTube are the places to be and the tools to use. But why? And even more pressing, how? How can these new tools be effectively and strategically leveraged to address business and communication goals? What should it cost? How long should it take? Where do you begin? Andrew Milne of bv02 inc. will outline how to effectively develop and deploy social media strategies for audiences ranging from 6 to 60 years of age.

Andrew Milne, Founder & Partner at bv02 inc.
Andrew is a sought after social media strategist, particularly with cultural and educational institutions in Canada. His company, bv02 is an award winning Digital Marketing boutique that specializes in E-business Strategy, Web Development and Social Media Marketing.

Prior to starting bv02 inc. in 2001, Andrew was a Regional Vice President for nurun, Canada's largest Internet solutions company, and served as the Marketing and Strategy Director for companies such MetLife, digIT Interactive and Kplus Solutions. His portfolio of clients at bv02 is diverse, ranging from the National Gallery of Canada and McGill University to local retail star Magpie Jewellery. To find out more about Andrew Milne and bv02 visit: www.bv02.com

When: Tuesday, April 21st, 2009 from 11:45 a.m. to` 2:15 p.m.
Where: Hampton Inn and Conference Centre, 100 Coventry Road, Ottawa ON
Cost: $ 35.00 for CMA members, $ 50.00 for non-members
Plenty of free parking (Includes lunch, coffee, dessert, and a great opportunity to network with many other local marketing professionals.)

Presented by Canadian Marketing Association – Ottawa Chapter.  The CMA hosts monthly networking and educational luncheons and seminars throughout the year.  The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.

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