“The ROI of Green” presented by Rosalie McGovern, General Manager, Marketing Strategy, Canada Post Corporation.

Making environmentally responsible decisions is increasingly important from a social, economic, and ethical perspective. This session will cover environmental issues that impact the direct mail industry and demonstrate how excellence and best practices in targeting, data hygiene and customer preferences can reduce costs and increase ROI.

Rosalie McGovern joined Canada Post Corporation in 2007 as General Manager, Marketing and Business Development, Direct Marketing. In her role, she is responsible for Marketing Strategy and Segmentation for the Direct Line of Business.

Prior to joining Canada Post Rosalie was at RBC from 2000 to 2007 where she held various roles including leading Marketing Strategy for credit card products and the Marketing Communications team. She has also worked at top agencies in Canada and the US on major clients such as Microsoft, General Motors, Bank of Montreal, Black and Decker, Lego, Nissan and Ford.

Rosalie has won over 15 Canadian and international industry awards and was an instructor for the CMA’s Advanced Marketing Program. She is on the Board of Directors of the CMA and is Chair of the Direct Marketing Council.

When: Monday September 29th, 2008 from 11:45 a.m. to 2:15 p.m.
Where: Hampton Inn and Conference Centre, 100 Coventry Road, Ottawa ON
Cost: $ 35.00 for CMA members, $ 50.00 for non-members
Plenty of free parking (Includes lunch, coffee, dessert, and a great opportunity to network with many other local marketing professionals.)

Presented by Canadian Marketing Association – Ottawa Chapter.  The CMA hosts monthly networking and educational luncheons and seminars throughout the year.  The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.

Download the registration form now