Has Your Search Engine Marketing Gone Missing in Action?

with

Kelly Kubrick, Principal
Online Authority

“Intimidated by search engine marketing, 73% of small business owners said they would rather take a stab at filing their taxes than set up a search marketing plan.”
Source: Microsoft Advertising Study, Dec 2008

Don’t miss this opportunity to get some straight answers about this critical and cost effective online marketing skill. Learn how search marketing can be harnessed to achieve outcomes critical to your organization’s online efforts. Join Kelly Kubrick and get practical advice about what’s actually involved in increasing the “findability” of your website:

• Measure visibility (instead of worrying about rankings)
• Why it’s not really about your home page
• Leverage your own subject matter expertise to target (the long tail of) your topic
• Arm yourself with Kelly’s recommended tool kit

Kelly Kubrick is former Director of eCommerce Development with Time Warner’s publishing division in New York. Owner of Online Authority, she specializes in Internet marketing performance measurement. Kelly serves on the Advisory Board of eMetrics Marketing Optimization Summit (Toronto) and Canada’s Search Marketing Expo.

When: Tuesday, April 27th, 2010 from 11:45 a.m. to 2:15 p.m.
Where: Hampton Inn and Conference Centre, 100 Coventry Road, Ottawa ON
Cost: $ 40.00 for CMA members, $ 55.00 for non-members
Plenty of free parking (Includes lunch, coffee, dessert, and a great opportunity to network with many other local marketing professionals.)

Presented by Canadian Marketing Association – Ottawa Chapter. The CMA hosts monthly networking and educational luncheons and seminars throughout the year. The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.

Download the registration form now