Amanda Maltby, Canada Post Corporation

Presents

Privacy in 2010:
Opportunity, Challenge & Responsibility
In an Age of Social Media – Why Should I Care?

Businesses face continuous privacy challenges as technology pushes the boundaries and the web provides access to more and more information. Social networks have broken down barriers to greater information sharing and the line is blurred between what’s private and what isn’t. Is it possible for businesses to meet customer expectations and their privacy obligations while staying ahead of the curve in a tough economic environment; especially when the appetite to collect and use data increases? Come and discover how businesses can anticipate the shifting behaviour and expectations of consumers.

Amanda Maltby, Canada Post Corporation
Amanda Maltby is the General Manager, Privacy Leader at Canada Post Corporation where she is responsible for all matters related to privacy and data management practices. With twenty years experience in the public affairs field, Amanda has become one of Canada’s leading experts on regulatory and privacy issues impacting marketing and business generally.  Amanda will speak about a range of privacy issues and challenges and ideas on the key strategies to develop now.

When: Tuesday, March 30th, 2010 from 11:45 a.m. to 2:15 p.m.
Where: Hampton Inn and Conference Centre, 100 Coventry Road, Ottawa ON
Cost: $ 40.00 for CMA members, $ 55.00 for non-members
Plenty of free parking (Includes lunch, coffee, dessert, and a great opportunity to network with many other local marketing professionals.)

Presented by Canadian Marketing Association – Ottawa Chapter. The CMA hosts monthly networking and educational luncheons and seminars throughout the year. The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.

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