Bernie Colterman President, CMG Canada

Presents

Results-Driven Sponsorship Marketing:
New Rules for the Game

As sponsorship marketing evolves into a more sophisticated, results-driven medium, it has outgrown traditional notions commonly associated with it. Any organization slow to adapt to the new mindset and rules of the game, will soon find themselves without relevance or corporate support. And any company not leveraging all of the opportunities associated with their sponsorship, is probably not getting a good return for their investment.

This presentation will explore how the traditional sponsorship model has changed from generic gold, silver, bronze packages and interruptive messaging into a higher level of strategic partnership marketing that focuses on delivering value to the company, the organization and most importantly, the customer. Also discussed will be how organizations need to adapt their outdated perceptions of the word "sponsorship" to capitalize on the full impact of this increasingly important marketing medium.

Bernie Colterman, President, CMG Canada
Bernie Colterman is President of the Colterman Marketing Group (CMG) Canada, an Ottawa-based firm specializing in strategic marketing planning, sponsorship marketing and revenue generation. He is also Co-founder / Director the Centre of Excellence for Public Sector Marketing. Throughout his 20-year marketing career, Bernie has contributed to a diversified portfolio of marketing campaigns for the public, not-for-profit and the business sectors. A master at brokering commercial partnerships, he has facilitated hundreds of collaborative arrangements for both industry and government; raising over $25 million dollars in sponsorships. His highly acclaimed Designing and Selling Your Sponsorship Program and Revenue Generation Boot Camp workshops are attended by hundreds of professionals each year. Bernie is a regular contributor to publications and a speaker at conferences aimed at government and not-for-profit audiences.

When: Tuesday, October 27th, 2009 from 11:45 a.m. to 2:15 p.m.
Where: Hampton Inn and Conference Centre, 100 Coventry Road, Ottawa ON
Cost: $ 35.00 for CMA members, $ 50.00 for non-members
Plenty of free parking (Includes lunch, coffee, dessert, and a great opportunity to network with many other local marketing professionals.)

Presented by Canadian Marketing Association - Ottawa Chapter. The CMA hosts monthly networking and educational luncheons and seminars throughout the year. The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.

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