The Changing Face of YOUTH AND YOUNG
ADULTS in Canada

Presented by
Jeff Walker - VP Harris/Decima

Jeff will explore the practical and psychological dimensions of work for Generation Y, drawing upon the results of a series of comprehensive studies into beliefs, values, and expectations of young Canadians

Young people today enter the workforce with not only different skills and capacities than their predecessors, but different expectations, of their work, their workplace, and their employers. Some of these expectations differ widely from previous generations, while others are very similar. Many have important implications for marketers in reaching this next generation and for employers seeking to recruit young Canadian graduates. Coupled with these new expectations, there are social trends that have emerged very recently, including the rise of President Obama and the changing economic climate that are having particular impact on perceptions of the value and virtue of work.

Jeff Walker - Vice President Harris/Decima
Jeff Walker is currently senior vice president of public affairs and policy at Harris/Decima, one of Canada's largest research and communications agencies. Over the past 15 years, he has done extensive work on research and strategy for clients in the public and private sector, with an emphasis on the economy, the environment, and health related issues. He is also media spokesperson for the firm, frequently commenting in the public domain on contemporary issues.

When: Tuesday, September 29th, 2009 from 11:45 a.m. to 2:15 p.m.
Where: Hampton Inn and Conference Centre, 100 Coventry Road, Ottawa ON
Cost: $ 35.00 for CMA members, $ 50.00 for non-members
Plenty of free parking (Includes lunch, coffee, dessert, and a great opportunity to network with many other local marketing professionals.)

Presented by Canadian Marketing Association - Ottawa Chapter. The CMA hosts monthly networking and educational luncheons and seminars throughout the year. The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.

Download the registration form now