CMA Events: January 2012
 A case study of one of
Ottawa’s most successful fundraising programs:
Dream of a Lifetime Lottery
with
Kevin Keohane
Chief Operating Officer, CHEO Foundation
The Children’s Hospital of Eastern Ontario is one of this region’s most cherished institutions and it enjoys widespread support across the communities it serves. Each year, the team at the CHEO Foundation manage a number of multi-faceted, integrated marketing campaigns to support fundraising efforts on a variety of different fronts. The Foundation’s single-largest fundraising campaign, and perhaps its best known, is in support of CHEO’s Dream of a Lifetime Lottery which recently celebrated its most successful year to date with a complete sell-out of 63,000 tickets. Kevin will provide an inside look at the work that goes on behind the scenes and outline the important role that is played by CHEO’s media partners who contribute so greatly to the Foundation’s success.
Kevin Keohane is Chief Operating Officer for the Children’s Hospital of Eastern Ontario Foundation and his areas of responsibility include lotteries, corporate development, major gifts, planned giving as well as marketing and communications. Kevin joined the CHEO Foundation in September 2001 as Vice President, Development & Corporate Relations following a 20 year career at the Ottawa Citizen.
When: |
Tuesday January 31, 2012
from 11:15 a.m. to 2:15 p.m. |
Where: |
Hampton Inn and
Conference Centre
100 Coventry Rd, Ottawa |
Cost: |
$40.00 for CMA members,
$55.00 for non-members,
$240 Table Rate (6 persons) |
Plenty of Free Parking (Includes lunch, coffee, dessert, and a great opportunity to network with many other local marketing professionals.)
Presented by Canadian Marketing Association – Ottawa Chapter. The CMA hosts monthly networking and educational luncheons and seminars throughout the year. The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.
Download the registration form
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