CMA Events: September 2011
Deadliest Online Warrior:
Marketing Tactics in a Battle for Budget
with
Kelly Kubrick, Principal Online Authority
Instead of a TV show that pits historic and modern warriors to battle to the death, how about a conversation that pits historic and modern online marketing tactics in a battle for budget?
As customers spend more time in social networks and less in their email boxes and traditional websites, how should organizations adjust their online acquisition strategies? Join Kelly Kubrick of Online Authority for insight into the effects of combining paid search and social advertising with the power of social media marketing. Kelly will take you through a head-to-head result comparison between tactical legends of the online battlefield:
- Paid Keyword Search vs. Social Network Advertising’s Demographic / Psychographic Targeting?
- Banners: Behavioural Targeting vs. Search Term Targeting?
- Email Buy vs. Social Media Content Marketing?
Kelly Kubrick
Kelly Kubrick is the former Director of eCommerce Development with Time Warner’s publishing division in New York. Today, as owner of Online Authority, she specializes in Internet marketing performance measurement. Kelly serves on the advisory boards of the eMetrics Marketing Optimization Summit (Toronto), the Internet Marketing Conference (IMC) Vancouver and the University of British Columbia’s Certificate in Digital Strategy.
When: |
Tuesday Setember 27, 2011
from 11:15 a.m. to 2:15 p.m. |
Where: |
Hampton Inn and
Conference Centre
100 Coventry Rd, Ottawa |
Cost: |
$40.00 for CMA members,
$55.00 for non-members,
$240 Table Rate (6 persons) |
Plenty of Free Parking (Includes lunch, coffee, dessert, and a great opportunity to network with many other local marketing professionals.)
Presented by Canadian Marketing Association – Ottawa Chapter. The CMA hosts monthly networking and educational luncheons and seminars throughout the year. The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.
Download the registration form |
